Choosing a graphic designer can feel overwhelming, particularly if you’re trying to make sure they understand and can convey your brand’s message effectively. Recently, Suzi Lee Schell, who brings 30 years of experience in graphic design, shared her insights with me in the ProVideo Pages Webinar & Podcast Series.
What to Look for in a Designer
When you’re talking to potential designers, it’s important to feel comfortable and understood. Suzi believes a good designer will ask questions that help them grasp your business and what you’re trying to achieve. This initial conversation is crucial for determining whether you’re a good fit for each other.
Beyond the Basics of Graphic Design
Graphic design is about more than just creating a logo or a pretty picture. It’s about developing a visual identity that tells your brand’s story. Suzi advises against relying solely on AI-generated logos, as they often miss the nuances of personalized branding.
Working Together
The process of working with a designer involves trust and collaboration. Suzi points out that designers typically have a process in place that ensures your project will be handled both creatively and technically. Their aim? To make your business look professional and polished.
When to Call in a Professional
While there’s nothing wrong with using tools like Canva for simple tasks, Suzi highlights the importance of professional guidance when it comes to more complex projects. A skilled designer can ensure that your materials are set up correctly from the start, saving you time and potentially costly errors down the line.
Want More Insight?
Check out our full webinar with Suzi Lee Schell on YouTube – https://youtu.be/0qNpTcbGUVM
To find all the resources associated with Episode 5, click here – (INSERT link to W&P page)
