Meet Suzi Lee Schell

Graphic Designer | Project Manager

Owner of SLS Creative Design

During my 30 years of professional graphic design experience, I’ve focused on being the best I can be at what I do. I’ve had the opportunity to work with many different types of businesses and nonprofit organizations.

I’m very knowledgeable in executing both the creative and technical sides of graphic design, expertly delivering projects for my clients.

Who I am

Learn more about who I am and what motivates me

I'm a Strong Advocate

I Always Start at the End

Ongoing Education

Favorite Quote

Do the best you can until you know better. Then when you know better, do better.

- Maya Angelou

Great design starts here.

Great design is more than just aesthetics. Great design communicates your message to your target audience, builds credibility, and helps create your professional image. Great design starts here. Let me help you create your professional image that will attract new customers and keep them coming back for more.

Services offered:

Branding and logos
Marketing collateral and event design
Packaging and point of purchase
Books, catalogs, and publications

Why work with us?

We provide design for our clients that communicates their message to their target audience
We review every project with the end result in mind to save time and money for our clients
We help our clients portray their business in a consistent and professional manner

Our promise to you:

Always put our clients’ needs first
Always stick to our quote and communicate if the project starts to go outside of scope
Always be professional and work hard for our clients

What our clients appreciate:

We listen to our clients’ needs and do our best to offer excellent customer service.
We have the experience to fulfill our clients’ needs at a fair cost.
We take a creative approach to communicating our clients’ brand and messaging in a way that sets them apart.

A Couple of Case Studies

Learn how I solve my clients' problems

Solution: Templated One Sheets

Brand Refresh

What Clients Say

"If you are on the fence about whether to work with Suzi, I would say run, don't walk and book her. She has the expertise and creative mind you want on your team. Thank you Suzi for all you do for me."

Marie T. Rios ● MTR Event Design, San Francisco

I would NOT be succeeding at this without my graphic designer GURU, Suzi Lee Schell.

Not only is Suzi the genius book designer behind the Captain Mama Bilingual book series published by Gracefully Global Group LLC, but she also conceptualized the very cool MEDIA one sheets that I'm using to pitch 75+ national media reps in two weeks to take Gracefully Global Group, LLC to the NEXT level.

Graciela Tiscanero-Sato ● Gracefully Global Group

I highly recommend Suzi Lee Schell Creative Design!!! She took the time to understand what we were looking for and created a beautiful logo. She then helped us work with the printer and was able to get our projects done. She will take you start to finish and you will thoroughly enjoy working with her!

Marie Kenny ● Safe Futures, New London, CT

FAQ

how does your pricing work?

Every new client receives a 30-minute consultation at no charge. I bid my projects with fixed pricing based on the information provided during your free consultation. That way my clients know what to expect and won't get surprised with extra fees as long as the project stays in scope. Every project starts with a detailed written estimate.

All my clients' projects are bid to reflect their unique needs, and so I never offer “cookie cutter” pricing.

what types of projects do you do?

We can help you with the following types of projects and much more!

branding and logos
packaging
books, catalogs, publications
marketing collateral (brochures, flyers, direct mail, swag, etc.)
trade show design (trade show booths, banners, marketing hand-outs, signage, swag, etc.)

what types of projects don't you do?

We like to focus on the services that we are really great at. We are not web designers, printers, or illustrators. However, we have reliable and tried-and true partners that are amazing at doing these things. We work hand-in-hand with our partners to seamlessly handle any of those needs that are not our specialty. So, rest assured, you will receive the same great service and consistency for all your needs!

If a client has a favorite service provider, we are happy to work directly with them to make sure they have everything they need to do a great job for you. All we ask is that we are put in touch with them at the beginning of your design project.

WHAT DO YOU NEED FROM ME TO START OUR PROJECT?

We always start each project with a design brief to gain clarity of our client's vision, who their target audience is, and what their goals are for each project. We’ll review your project in detail with you, and I will ask you questions so we have a full understanding of your project and expectations.

what can you do that i can't do on my own?

A professional designer will do the research to understand your marketing goals. They will understand your target audience and keep them in mind while designing for them.

A professional designer will ensure that your branding is always reflected in every aspect of your designs, showcasing the professionalism of your business. They will understand why your branding and “tone” is important and is to be present in everything your business puts out to the public.

Your designer will have the technical knowledge and experience to get the job done properly. Setting up a design project on your own can result in losing time and money when it is time to produce your work. Your designer will set up your artwork in such a way that it can be used for any upcoming marketing you have. The files should be set up so that they don’t have to be redone or reconfigured to be used in different mediums.

Paying your designer to produce your project right the first time will save you valuable time and money and will make you look as professional as you are.